Turn your big vision into a tangible reality.

Testifying to Congress

Strategy starts with great vision and ends with precision execution. Justin has a deep passion for success, motivation and thoughtful leadership in all aspects of accelerating a team as well as an organization.

With over 20 years as an innovation executive, advisor and strategist accelerating companies, associations and industries, Justin brings the essential continuum of experience from hi-tech start-ups to industry-leading Fortune 5 and Global 300 corporations.

In one of his most recent ventures, Justin and his team helped Greenway Medical grow into a nationally respected power-brand, achieve over $150M in annual revenue and navigate a successful pre-and post-NYSE IPO. Greenway subsequently sold twenty months later for $644M and was the centerpiece of a $1.2B health IT and services roll-up.

NEW YORK, NY – FEBRUARY 2: Greenway Medical Technologies leadership rings the closing bell at the New York Stock Exchange after their IPO on February 2, 2012 in New York City. (Photo by Ben Hider/NYSE Euronext)


Justin has spent over 20 years as an innovation expert.


Trusted by Congress and the past three US Presidents.


Justin works to understand and roadmap your vision.

Strategy for

entrepreneurs, organizations, health systems and associations.


Go from the big picture down to practical application.

Justin Helps Organizations

What strategic gaps does your organization need to fill?

Board of Advisors & Directors


Corporate Development

Investment & Fundraising

Strategic Partnerships & Acquisitions

Business Development

Product Innovation & Roadmaps

Demand Generation

Keynotes & Speeches

Sales Coaching

Team Building & Acquisition

Public Policy

Your Strategic Roadmap

Follow the three critical waypoints on the path to success.


Does your organization need help defining or refining its strategic vision? What about communicating the vision to the team and roadmapping the work needed to achieve the desired goal? Justin can help rally the troops, build buy-in and elicit the action you need to pull your organization in the right direction.


Can you benefit from tapping the experience, expertise and resources of someone who’s been there before—at the highest corporate and industry levels? From the last three presidential administrations to titans of industry, Justin has been in the strategic trenches to maximize growth and value to every organization for which he has partnered.


From Board of Directors Support and Board of Advisors Collaboration to Team Leadership and Go-to-Market Strategy Execution, Justin and his team have multiple growth and execution strategies to drive immediate value.

Slide “As a board advisor, Justin has been essential
to Gozio Health’s growth. From market and product
strategy to lead generation and fundraising, Justin has
been a tremendous asset for my company.”
— Joshua Titus, CEO, Gozio Health
Slide “Justin Barnes has a rare balance of insightful vision and ability to execute.
Few people can lead others as effectively with such diplomacy and ease.
I've known Justin as a competitor and as a client for five years—and he has
an idealistic tenacity within this health IT industry that is exemplary. I've
never seen Justin shy away from doing whatever it takes to make things
happen—no matter how lofty or granular the task.”
— Julia Zarb, Program Director, University of Toronto
Slide “Justin has a superior ability to understand the value sets of disparate
parties trying to achieve consensus, and successfully negotiate obstacles
to achieving that consensus. His political acumen is also superb, and his
work towards guiding legislative efforts further healthcare information
technology has not only benefited the industry, but consumers of
healthcare as well.” — Michael McCoy, MD
Slide “Justin has been a great advisor to ePatientFinder.
From industry strategy, to corporate & business
development, to marketing & public relations
Justin has generated outstanding value
to my company.” —Tom Dorsett, CEO, ePatientFinder
Slide “ I have worked with Justin in a wide range of environments and
appreciate the skill, confidence and consistency he brings to any
endeavor. I’ve seen Justin work skillfully with various groups
and people on important issues that had often had individuals
with very strong and even sometimes difficult personalities.
Justin will always fairly and skillfully work the issue or
problem at hand.” —Lisa Spellman, Senior Director, HIMSS


Be a catalyst for growth.

Learn more →

Thought Leadership

Thought leadership to lead the industry.

See Justin’s work →


Schedule time with Justin.

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Trusted friends, partners and collaborators.