Growth Performance

The Growth Performance team delivers revenue outcomes by bridging the gap between opportunity and action. Whether augmenting your sales and marketing teams or designing go-to-market strategies, we drive measurable growth for healthcare innovators.

Turn your big vision into a tangible reality.

Strategy starts with great vision and ends with precision execution. Justin and his team have a deep passion for accelerating corporate growth through strategic planning, team motivation, thoughtful leadership, refined demand generation, and optimized sales execution.

Growth Performance is a leading sales enablement and demand generation consulting firm specializing in the healthcare, technology, and GenAI sectors. We combine research, strategic planning, sales, marketing, and public policy insights to drive scalable growth for our clients. By leveraging proven best practices and deep domain expertise, we deliver integrated solutions that help organizations navigate complex market dynamics, achieve sustainable success, and increase shareholder value.

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Experience

Justin has spent over 25 years as a growth and innovation expert.
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Expertise

Trusted by Congress and the past six U.S. Presidents.
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Vision

Justin works to understand and roadmap your vision.
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Strategy

for companies, entrepreneurs, organizations, health systems, and associations.
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Execution

Go from the big picture down to tactical application.

Our Impact

$
0
M+
in Revenue Driven for Clients
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%
Increase in Lead Generation*
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%
Improvement in Brand Visibility*
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%
Growth in Website Traffic*

*Based on average performance across various client projects

Proven Success

Case Studies

Our Promises

Increase revenue and ARR

Improve Lead Generation

Boost Your Branding

Increase Impressions

Enhance SEO

How can Justin and his team serve you?

What strategic gaps does your organization need to fill?

Board of Advisors and Directors

Our advisory services provide strategic insights and governance to enhance your board’s effectiveness.

Strategic Partnerships & Acquisitions

Identifying and cultivating strategic partnerships and acquisition opportunities that align with your business goals, driving growth and market expansion.

Demand Generation

Tailored strategies to drive your growth.

Thought Leadership

Establish your brand as an industry leader through expert opinions, innovative ideas, and forward-thinking strategies that set you apart from the competition

Business Development

Expand your market presence and drive growth through targeted business development initiatives that identify new opportunities and foster client relationships.

Sales Strategy & Coaching

Empowering your sales team with the tools they need.

Corporate Development

Strengthen your company’s market position through corporate strategies, mergers, acquisitions, and strategic investments that propel long-term growth.

Product Innovation & Roadmaps

Develop cutting-edge products and strategic roadmaps that align with market needs and technological advancements, ensuring sustained innovation and competitiveness.

Team Building & Acquisition

Build and acquire high-performing teams that drive company success. Our services focus on recruiting top talent and fostering a collaborative, growth-oriented culture.

Investment & Fundraising

Secure the capital needed to fuel your business growth. We provide expert guidance on investment strategies and fundraising campaigns to attract investors.

Keynotes & Speeches

Engage and inspire your audience with impactful keynotes and speeches delivered by industry leaders and experts, tailored to your event’s objectives

Public Policy

Navigate the complexities of public policy and regulatory environments. Our services help you influence policy, stay compliant, and advocate for industry advancements.

Your Strategic Roadmap

Follow the three critical waypoints on the path to success.

1 Vision

Does your organization need help defining or refining its strategic vision? What about communicating the vision to the team and roadmapping the work needed to achieve the desired goal? Justin can help rally the troops, build buy-in and elicit the action you need to pull your organization in the right direction.

2 Strategy

Can you benefit from tapping the experience, expertise and resources of someone who’s been there before – at the highest corporate and industry levels? From the last three presidential administrations to titans of industry, Justin has been in the strategic trenches to maximize growth and value to every organization for which he has partnered.

3 Execution

From Board of Directors Support and Board of Advisors Collaboration to Team Leadership and Go-to-Market Strategy Execution, Justin and his team have multiple growth and execution strategies to drive immediate value.

What our clients say

"Growth Performance has been a critical extension of our team—helping us shape our AWS go-to-market strategy and execute high-impact initiatives. From optimizing our presence at large industry events to driving executive attendance and meetings, their strategic guidance and execution have meaningfully advanced our efforts while accelerating partner enablement and cloud adoption across the healthcare ecosystem."

— Hugh Rivers, Director & Head of US Healthcare Provider Sales,
Amazon Web Services “Growth Performance is the essential last mile in your sales and marketing strategy. They go above and beyond other firms, combining deep expertise and precision execution to help us build a strong brand in healthcare while driving impactful sales and pipeline growth.”

— Tony Nunes, Senior Manager, Strategic Industries - Healthcare & Life Sciences, AMD “Partnering with Growth Performance brought a fresh perspective to our sales and marketing efforts at ChronicCareIQ. Their expertise in go-to-market strategies really enhanced how we engage with the market, leading to a more streamlined process and better outreach to potential users. This strategic alignment has been crucial in expanding our user base and strengthening our market presence”

— Blake Whitney, VP of Strategic Accounts, ChronicCareIQ "Justin and I first collaborated at RelayHealth, where we achieved great success together. Recognizing his exceptional skills and insights, I didn't hesitate to bring him and his team on board to help build PreciseMDX into a leading SaaS provider in the healthcare industry. Their expertise has been instrumental in shaping our strategic direction and driving our growth."

— Mark Dorner, CEO of PreciseMDX "Justin was pivotal in the development of our company through the early stages of our growth. His partnership has been invaluable, providing the insight and direction needed to systematically scale our operations. Justin's contributions have not only driven our success but have also helped establish Qure4u as a leader in healthcare technology."

— Monica Bolbjerg, CEO and Co-Founder of Qure4u, Inc. “As a board advisor, Justin has been essential to Gozio Health’s growth. From market and product strategy to lead generation and fundraising, Justin has been a tremendous asset for my company.”

— Joshua Titus, CEO, Gozio Health “Justin Barnes has a rare balance of insightful vision and ability to execute. Few people can lead others as effectively with such diplomacy and ease. I've known Justin as a competitor and as a client for five years — and he has an idealistic tenacity within this health IT industry that is exemplary. I've never seen Justin shy away from doing whatever it takes to make things happen - no matter how lofty or granular the task.”

— Julia Zarb, Program Director, University of Toronto “Justin has a superior ability to understand the value sets of disparate parties trying to achieve consensus, and successfully negotiate obstacles to achieving that consensus. His political acumen is also superb, and his work towards guiding legislative efforts further healthcare information technology has not only benefited the industry, but consumers of healthcare as well.”

— Michael McCoy, MD “Justin has been a great advisor to ePatientFinder. From industry strategy, to corporate & business development, to marketing & public relations Justin has generated outstanding value to my company.”

— Tom Dorsett, CEO, ePatientFinder “I have worked with Justin in a wide range of environments and appreciate the skill, confidence and consistency he brings to any endeavor. I’ve seen Justin work skillfully with various groups and people on important issues that had often had individuals with very strong and even sometimes difficult personalities. Justin will always fairly and skillfully work the issue or problem at hand.”

— Lisa Spellman, Senior Director, HIMSS

Strategy

Be a catalyst for growth.

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Thought Leadership

Thought leadership to lead the industry.

See Justin’s work →

Appointment

Schedule time with Justin.

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How can we serve you?

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