Biography
Justin is a healthcare executive, corporate growth leader, and industry strategist with 30 years of experience accelerating companies—from Silicon Valley startups to Fortune 5 and Global 300 corporations. Mr. Barnes is also the host of healthcare’s most popular weekly syndicated radio show and Swaay Health 2024 Podcast of the Year “This Just In”, which airs on Healthcare Radio, Business Radio X, Health Podcast Network, HLTH, ViVE, and HIMSS Radio.
As Founder & CEO of Growth Performance, Justin leads a premier sales enablement and demand generation firm specializing in healthcare and technology. Growth Performance combines market research, strategic planning, marketing, sales acceleration, corporate development and public policy insights to drive scalable, measurable growth for its clients. By leveraging deep industry expertise and proven best practices, Growth Performance helps organizations navigate complex market dynamics, increase corporate value, and achieve long-term success.
Previously, Justin played a pivotal role in scaling multiple high-growth healthcare companies. As President & Board Member of PreciseMDX, he led 1,200% ARR growth in two years, establishing the company as a leader in AI-driven patient engagement, interoperability, and revenue cycle optimization. At Qure4u, he spearheaded 2,800% ARR growth over three years, transforming the company into a nationally recognized leader in digital health, virtual care, and patient experience.
Health IT Week on Capitol Hill
Before Qure4u, Justin assisted Greenway Health with revenue growth from $1M annually to $150M in annual revenue. During that tenure, Justin and his team also built Greenway into a nationally respected power brand in healthcare. They helped navigate the company through a successful NYSE IPO that sold twenty months later to Vista Equity Partners as the centerpiece of a $1.2B health IT and services roll-up. Today, Greenway Health is a Vista Equity Partners flagship portfolio company valued over $2.6B. Before Greenway, Justin was on the founding team of Healinx/ RelayHealth and led sales and customer success.
Beyond corporate leadership, Justin is a recognized voice in healthcare and public policy, having formally addressed and testified before Congress, the White House as well as the last six Presidential Administrations on more than twenty occasions with statements relating to digital health, chronic care management, value-based care, connected health, virtual care, precision medicine, population health, consumerism, revenue cycle management, interoperability, innovation and the globalization of healthcare. Barnes is a regular public speaker on these issues and has appeared in over 4,000 journals, magazines, and broadcast media outlets.
Barnes majored in Legal Studies and holds a BA & BS from the University of Massachusetts at Amherst. He holds a Certificate of Diagnostics from Emory’s School of Medicine and is also a HIMSS Fellow. Justin proudly served Rotary International as a Board Member and Chairman of Public Relations for the Amherst Rotary Club. He is also a veteran, having served in the United States Army within Infantry (11B) & Communication (31M) Units.
Industry & Governance Positions
- Board Member, Coalition for Health AI (CHAI) Direct to Consumer Workgroup
- Chairman Emeritus of the HIMSS Electronic Health Record Association (EHR Association)
- Board Member, GA HIMSS
- Co-Chairman, Accountable Care Community of Practice (ACCoP)
- Board Member, Bipartisan Policy Center Task Force on Delivery System Reform & Health IT
- Board Member, The Sequoia Project (formerly Healtheway)
- Co-Founder, The Sequoia Project’s Carequality
- Co-Founder & Board Member, CommonWell Health Alliance
- Co-Founder & Board Member, Integrating the Healthcare Enterprise (IHE-USA)
- Board Member, National Science Foundation (NSF) Body of Knowledge Advisory Board
- Fellow, Healthcare Information Management and Systems Society (HIMSS)
- Member of National Governors Association (NGA) Health Information Protection Task Force
- Member of HIMSS Veterans Career Service (VCS) Advisory Council
- Member, Healthcare Transformation Alliance (HTA)
► Read Justin’s Congressional Recommendation (PDF)
► Download a Print Version of Justin’s Biography (PDF)
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(*$14.7B inc. McKesson)
million in annual revenue
for over 20 years
Hill 23 times
to our sales and marketing efforts at ChronicCareIQ. Their
expertise in go-to-market strategies really enhanced how we
engage with the market, leading to a more streamlined process
and better outreach to potential users. This strategic alignment
has been crucial in expanding our user base and strengthening
our market presence”
— Blake Whitney, VP of Strategic Accounts, ChronicCareIQ
great success together. Recognizing his exceptional skills and
insights, I didn't hesitate to bring him and his team on board to
help build PreciseMDX into a leading SaaS provider in the
healthcare industry. Their expertise has been instrumental in
shaping our strategic direction and driving our growth."
— Mark Dorner, CEO of PreciseMDX
the early stages of our growth. His partnership has been
invaluable, providing the insight and direction needed to
systematically scale our operations. Justin's contributions have not
only driven our success but have also helped establish Qure4u as
a leader in healthcare technology."
— Monica Bolbjerg, CEO and Co-Founder of Qure4u, Inc.
to Gozio Health’s growth. From market and product
strategy to lead generation and fundraising, Justin has
been a tremendous asset for my company.”
— Joshua Titus, CEO, Gozio Health
Few people can lead others as effectively with such diplomacy and ease.
I've known Justin as a competitor and as a client for five years—and he has
an idealistic tenacity within this health IT industry that is exemplary. I've
never seen Justin shy away from doing whatever it takes to make things
happen—no matter how lofty or granular the task.”
— Julia Zarb, Program Director, University of Toronto
parties trying to achieve consensus, and successfully negotiate obstacles
to achieving that consensus. His political acumen is also superb, and his
work towards guiding legislative efforts further healthcare information
technology has not only benefited the industry, but consumers of
healthcare as well.”
— Michael McCoy, MD
From industry strategy, to corporate & business
development, to marketing & public relations
Justin has generated outstanding value
to my company.”
— Tom Dorsett, CEO, ePatientFinder
appreciate the skill, confidence and consistency he brings to any
endeavor. I’ve seen Justin work skillfully with various groups
and people on important issues that had often had individuals
with very strong and even sometimes difficult personalities.
Justin will always fairly and skillfully work the issue or
problem at hand.”
— Lisa Spellman, Senior Director, HIMSS
